More Cowbell: Empower Your Technical Professionals to Become Business Development Rockstars
Donna Corlew, FSMPS, CPSMChief Whatever it Takes Officer, C*Connect, Kingston Springs, TennesseeModerator: Kate Mullaney, CPSMBusiness Development Director, HDR, Inc., Chicago, IllinoisPanelists:Andrew Weinberg, FSMPS, CPSMRegional Business Development Manager, Simpson Gumpertz & Heger, Inc., New York, New YorkJennifer Christine Yoder, CPSMDirector of Business Development, England-Thims & Miller, Jacksonville, FloridaJason VesuvioDirector of Business Development, Faithful+Gould, New York, New York“More Cowbell” refers to something you need more of, a remedy. As Christopher Walken said in the infamous Saturday Night Live skit (alongside passionate cowbell player Will Ferrell), I got a fever and the only prescription is more cowbell. It's time we treat the cowbell with the respect it deserves.As the business developer, you may be the lead singer, but unless you're embarking on a solo career, your band of doer-seller’s must each master their parts and together you'll earn your place on the Grammy stage. This (jam) session will give you unique, fun, and proven methods to inspire even those who play cowbell to amp up their role in the business development efforts of the firm, keep them accountable, and reward those who step up and become your BD rock stars. Join the moderator in talk-show style discussion with four industry experts who will share creative, successful, and positive techniques they have employed that changed the way their technical professionals look at business development, the way their firm’s leadership is measuring business development performance, and how these programs highlight BD rock stars their firms never knew they had. (1.25 CEUs)Learning Objectives: Motivate technical professionals to become more involved in business development and perform business development tasks.Apply methods for keeping technical staff accountable for business development contributions and outcomes.Recommend and develop incentives for team members performing business development tasks, and spotlight the business development rock stars.