Marketing Politics Conference

JW Marriott Washington     |    Washington, USA    |    18 Mar 2014    

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The Marketing Politics Conference, organized by the Media Post will take place on 18th March 2014 in Washington, USA. The conference will cover areas like to this arena a decade of experience exploring the hot button issues of digital marketing and fact checking empty ad tech promises. What is a DSP and a DMP, and how can political campaigns use these emerging tools wisely, Who is the new political consumer, and how does a fragmented media landscape rewrite the rules of voter decision-making and more.

Schedule & Agenda

18-03-201409:00 AM -09:15 AM

Opening Remarks

18-03-201409:15 AM -09:45 AM

Keynote

18-03-201409:45 AM -10:30 AM

DNC, GNC, Meet DSP, DMP – Learning The New ABCs Of Data

18-03-201410:30 AM -11:00 AM

Keynote

18-03-201411:00 AM -11:30 AM

Coffee Break

18-03-201411:30 AM -12:15 PM

The New Political Consumer: From Main Street to Multi-Screen

18-03-201412:15 PM -01:00 PM

The Raucous Diner: Social Media’s Peril And Promise

18-03-201401:00 PM -02:00 PM

Lunch

18-03-201402:00 PM -02:15 PM

Research Presentation

18-03-201402:15 PM -03:15 PM

The Targeting Challenge: From GRPs to DSPs

18-03-201403:15 PM -03:30 PM

Coffee Break

18-03-201403:30 PM -04:15 PM

The Message Is The Message: Is the Content There?

18-03-201404:15 PM -05:15 PM

Measure and Repeat: Analytics, Attribution and the Optimized Campaign

18-03-201405:15 PM -05:15 PM

Networking Cocktail Reception

Map & Directions

map of JW Marriott Washington

JW Marriott Washington

1331 Pennsylvania Ave NW, Washington, DC 20004
Washington, USA

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