Marketing Politics Conference

JW Marriott Washington     |    Washington, USA    |    18 Mar 2014    Remind Me


The Marketing Politics Conference, organized by the Media Post will take place on 18th March 2014 in Washington, USA. The conference will cover areas like to this arena a decade of experience exploring the hot button issues of digital marketing and fact checking empty ad tech promises. What is a DSP and a DMP, and how can political campaigns use these emerging tools wisely, Who is the new political consumer, and how does a fragmented media landscape rewrite the rules of voter decision-making and more.

Schedule & Agenda

18-03-2014 09:00 AM -09:15 AM

Opening Remarks

18-03-2014 09:15 AM -09:45 AM


18-03-2014 09:45 AM -10:30 AM

DNC, GNC, Meet DSP, DMP – Learning The New ABCs Of Data

18-03-2014 10:30 AM -11:00 AM


18-03-2014 11:00 AM -11:30 AM

Coffee Break

18-03-2014 11:30 AM -12:15 PM

The New Political Consumer: From Main Street to Multi-Screen

18-03-2014 12:15 PM -01:00 PM

The Raucous Diner: Social Media’s Peril And Promise

18-03-2014 01:00 PM -02:00 PM


18-03-2014 02:00 PM -02:15 PM

Research Presentation

18-03-2014 02:15 PM -03:15 PM

The Targeting Challenge: From GRPs to DSPs

18-03-2014 03:15 PM -03:30 PM

Coffee Break

18-03-2014 03:30 PM -04:15 PM

The Message Is The Message: Is the Content There?

18-03-2014 04:15 PM -05:15 PM

Measure and Repeat: Analytics, Attribution and the Optimized Campaign

18-03-2014 05:15 PM -05:15 PM

Networking Cocktail Reception

Map & Directions

map of JW Marriott Washington

JW Marriott Washington

1331 Pennsylvania Ave NW, Washington, DC 20004
Washington, USA

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