Academy of Behavioral Economics

Academy of Behavioral Economics is becoming increasingly faster, more digital, more complex and therefore less secure - at least in perception. This increases the need for simple and intuitive solutions, and there is a risk that this need will be misused for economic and political purposes. Management and politics have to learn quickly, find answers to changing customer needs, climate change, an aging society, and other major social challenges. Behavioral economics has set itself the goal of perceiving uncertainty and complexity in society and markets as opportunities rather than risks.