50th Edition  Conference

Association for Consumer Research

This conference marks ACR’s Golden Anniversary—fifty years of an interdisciplinary, cross-method, international association of scholars building knowledge on all aspects of consumers’ thoughts, decisions, and behaviors. In other words, Becoming Wise. What is wisdom? Yes, it is an acknowledgment of our past: our accumulated base of scientific learning, our pot of generally accepted beliefs, and the written and oral transmissions of our teachers and mentors. But it is more than that. It is our present, our now. It is our ability to discern what is true and right, and to a couple that with what is just. To be wise is to make good judgments and to behave with sagacity. To that end, we are always Becoming Wise.


09:00 AM-06:00 PM (expected)
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Science & Research
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17-20 Oct 2019 Interested

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Association For Consumer Research USA

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Simona Naspetti

Simona Naspetti

Professor at Università Politecnica Marche Ancona, Italy
33.761681 -84.387093

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