Strategy Summit B2B Service Management

Excellent customer relationship management in B2B includes excellent service processes. In this area, too, digitization opens up new possibilities for networked and personalized customer experiences that are based on what Amazon & Co. set as the standard in B2C. There are many starting points and building blocks for optimized service processes in B2B, Self-service portals, chatbots, predictive analytics, innovative after-sales processes, and spare parts management.