Brand Insider Summit: D2C

The great Direct-to-Consumer retail disruption has reached every imaginable category – from razors to connoisseur sneakers, custom pet food to dental braces. But this new generation of native digital brands now needs to scale – via traditional omnichannel and retail venues, TV and offline media. Meanwhile, many disrupted legacy brands are learning from the D2C upstarts – how to put digital first, reorganize marketing around unified data and even launch new D2C products and channels of their own. The Brand Insider Summit: D2C brings these two worlds together as they head in each other’s direction. From data strategy to performance marketing, personalization to digital brand building, cross screen media planning to building the tech stack to drive it all, the Brand Insider Summit explores how brands new and old are building a new direct path to consumers.