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1st Edition Conference

3-Day Masterclass - Building Powerful & Valuable Brands

27 - 29 Jan 2020 Add To Calendar

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"Masterclass for transforming organisations, products and services into powerful and valuable brands."
3-Day Masterclass for transforming organisations, products and services into powerful and valuable brands. This in-depth, practical and creative masterclass will enable you to adopt holistic brand-centric approach to transform your business into a powerful brand that drives innovation and market growth. In just 3 days, you will: Understand how brands drive consumer decisions, Discover future insights that will drive market and consumer dynamics, Learn how to use consumer dynamics effectively .. continue reading for business innovation and growth, Gain a strong and practical understanding of a strategic platform for deploying and measuring the efficacy of your brand, Strengthen business foundations through unified brand culture, Learn a practical and actionable methodology for developing effective brand strategies, Coaching and guidance from brand strategy experts with over 25 years of industry experience, One-to-one consultation with a brand strategy expert on your brand requirements.

Highlights

  • Understand how brands drive consumer decisions and Discover future insights that will drive market
  • Learn how to use consumer dynamics effectively for business innovation and growth
  • Gain a practical understanding of a strategic platform for measuring the efficacy of yourbrand

Timings

8:30 AM - 5:15 PM (Jan 27) (General)
8:30 AM - 5:45 PM (Jan 28) (General)
8:30 AM - 5:00 PM ( Jan 29) (General)
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Entry Fees

Paid Ticket Starts from 2799 USD View Details

Participants

30
Delegates

1 Exhibitors Estimated Count

Category & Type

Conference
Business Services
Education & Training

Editions

27 - 29 Jan 2020 Interested


Frequency One-time

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Vea Create UAE

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User Community [ Users who have shown interest for this Event ]

MohamedAmin

MohamedAmin

General Manager at Fadli

Mogadishu, Somalia
Abdelfattah Habib

Abdelfattah Habib

PM at Nozom

Riyadh, Saudi Arabia
Alhaji Sheikh N R Mohammed

Alhaji Sheikh N R Mohammed

MD and CEO at As Samad Hope Foundation

Accra, Ghana
Mahamat nour Moustapha

Mahamat nour Moustapha

Dg at Société plateforme Tchad

Ndjamena, Chad
Zubair Ahmed

Zubair Ahmed

Projects Manager at Namma Cargo Services Co. Ltd.

Riyadh, Saudi Arabia
Adepitan Ogundipe

Adepitan Ogundipe

LEAD PARTNER/ACCOUNTING/AUDIT at ADROIT ADVISORS

Lagos, Nigeria
Aiman Yahia

Aiman Yahia

bachelor of Pharmacy at Layan Pharmacy

Abha, Saudi Arabia

Audience Profile


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Audience Spread

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Speakers

Speaker
Habib Beaini

Habib Beaini

Managing Director of Ninth Space (a highly specialised brand and...

Schedule & Agenda

Mon, 27 Jan 08:30 AM - 09:00 AMCoffee and registration
Mon, 27 Jan 09:00 AM - 10:45 AMEvolution of brands

The history of brands from the early days to their modern context.The way brands have evolved over history, their role in society and why brandsplay an important role in today’s world.Influencing factors on brand behaviour and evolution. 


Q&A session.

Mon, 27 Jan 10:45 AM - 11:00 AMCoffee break
Mon, 27 Jan 11:00 AM - 12:30 PMFoundations of strong brands

Overview of the pillars through which strong and successful brands are built.How brands weather changes and stays relevant.The importance of culture and purpose in growing loyalty and value.Defining the actionable pillars of the brand purpose.

Mon, 27 Jan 12:30 PM - 01:00 PM| Brainstorming exercise: How the above is applied in local market
Mon, 27 Jan 01:00 PM - 02:00 PMLunch
Mon, 27 Jan 02:00 PM - 03:30 PMFuture trends & market dynamics

The importance of understanding market trends.10 global trends that are driving consumer behaviour and market dynamics.Prevailing regional trends to watch out for.

Mon, 27 Jan 03:30 PM - 03:45 PMCoffee Break
Mon, 27 Jan 03:45 PM - 04:30 PM| Practical exercise: How to interpret global trends into local content
Mon, 27 Jan 04:30 PM - 05:00 PMDiscussion on brand challenges and advantages of participants’ companies
Mon, 27 Jan 05:00 PM - 05:15 PMRecap and plan for next day
Tue, 28 Jan 08:30 AM - 09:00 AMCoffee and registration
Tue, 28 Jan 09:00 AM - 09:45 AMEstablishing an enduring vision and mission

 Setting the long-term aspirations for the brand (the vision).Creating the manifesto for achieving brand aspirations (the mission).

Tue, 28 Jan 09:45 AM - 10:45 AMCreating more value through purpose

Using the mission to set the purpose that drives the business.Establishing purpose as the core of the business (as part of the marketplaceand society).Defining the actionable pillars of the brand purpose

Tue, 28 Jan 10:45 AM - 11:00 AMCoffee break
Tue, 28 Jan 11:00 AM - 12:00 PMStrengthening business foundations through unified brand culture

Identifying the long-term beliefs and values of the brand.Exploring their role as the pillars for behavior/ conduct internally and externally.Defining how they should come to life in all parts of the business.

Tue, 28 Jan 12:00 PM - 01:00 PMDefining distinctive expressions of the brand through a personality and linguistic style

Exploring how the brand can express itself, based on brand values.Defining these expressions through a set of distinctive personality traits.Exploring how these personality traits come to life externally and internally.Establishing a linguistic style and narrative for the brand based on thebrand personality

Tue, 28 Jan 01:00 PM - 02:00 PMLunch
Tue, 28 Jan 02:00 PM - 03:00 PMEstablishing ownable dialogue with core audience

 Defining who the audience types are through their needs and aspirations.Articulating the functional and rational value of the brand (and its products orservices) for the defined audience sets.Developing targeted emotional triggers and value propositions for each audiencetype defined.Creating core narrative forms for the value propositions that embody the brandpersonality style.

Tue, 28 Jan 03:00 PM - 03:30 PMWeaving a memorable and unique brand story

Understanding the pillars of a strong brand story and its impact.Creating a cohesive story that informs, engages and resonates at both practicaland emotional levels.Understanding where, when and how to use the brand story to create depthand impact.

Tue, 28 Jan 03:30 PM - 03:45 PMCoffee Break

Understanding the pillars of a strong brand story and its impact.Creating a cohesive story that informs, engages and resonates at both practicaland emotional levels.Understanding where, when and how to use the brand story to create depthand impact.

Tue, 28 Jan 03:45 PM - 04:30 PMDeveloping market leadership positioning and niche

 Analyzing competitor market positioning.Identifying niche playing fields that can be owned by the brand.Creating actionable market deployment roadmaps to establish leadershipin the marketplace.Identifying and establishing key performance indicators and scorecards forsuccessful deployment.

Tue, 28 Jan 04:30 PM - 05:30 PMCreating impactful brand experiences and communications

Understanding the fundamentals of developing a visual / brand language.Developing a brand journey for communicating to and engaging with customers.Briefing and working with branding agencies to get the best results.Managing the brand language in order to ensure consistency and continuity

Tue, 28 Jan 05:30 PM - 05:45 PMRecap and plan for next day
Wed, 29 Jan 08:30 AM - 09:00 AMCoffee and registration
Wed, 29 Jan 09:00 AM - 10:00 AMEnsuring internal cohesion and advocacy

 Involving internal stakeholders and colleagues in brand development.Aligning departmental needs and goals to the brand purpose.Ensuring the building of brand values into a brand culture.Developing service and product development protocols.Engaging stakeholders as ambassadors of the brand.

Wed, 29 Jan 10:00 AM - 11:00 AMChecklist for cohesive deployment

How to develop a strategic marketing plan.Setting key performance indicators, measuring successful marketing programs.Assigning responsibility and scope to deliver on marketing, communicationsand design programs.How to select the best design and communications agencies for your brand.How to measure and protect your brand in the marketplace.

Wed, 29 Jan 11:00 AM - 11:15 AMCoffee break
Wed, 29 Jan 11:15 AM - 12:30 PMQ&A session to discuss topics covered in Day 1 and Day 2 in preparation for the afternoon Practical Workshop
Wed, 29 Jan 12:30 PM - 01:30 PMLunch
Wed, 29 Jan 01:30 PM - 03:30 PM| Practical workshop

Application of learnings, methodologies, and processes learned to individualreal-life scenarios.Brainstorming of ideas and solutions for enhancing and overcoming situations.Discussion of participant's individual brand scenarios and related subjects.

Wed, 29 Jan 03:30 PM - 05:30 PMRecap and one-to-one consultations (limited places, pre-booking is required)

Visitor Ticket Price

Visitor/General
2799 USD Early Bird Registration - before 15th Dec
2999 USD Registration - After 15th Dec
24.714000 46.675000

Venue Map & Directions

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Venue to be announced

Riyadh, Saudi Arabia

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