3rd EditionConference

Canadean Soft Drinks Strategies Congress

18 - 19 Feb 2015 New Date Reminder
InterContinental Warsaw, Warsaw, Poland
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The Canadean Soft Drinks Strategies Congress, organized by the Arena International Events Group will take place from 18th February to the 19th February 2015 at the InterContinental Warsaw in Warsaw, Poland.


09:00 AM - 06:15 PM (Feb 18) (General)
09:00 AM - 06:00 PM (Feb 19) (General)

Entry Fees

Paid Ticket Starts from 480 EUR View Details

Estimated Turnout

100 - 500
Based on previous editions

Category & Type

Business Services


Feb 2015 3rd Edition

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Different Located Editions
Barcelona, Spain19 - 20 Feb 2014


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Schedule & Agenda

Wed, 18 Feb 09:00 AM - 09:30 AM
Keynote Address; Exploring current global industry trends and indentifying the future of the soft drinks market
Analysing different trends in the market to understand where the gap in the soft drinks market lies.u2022 Assesing current trends to ensure yo...continue reading
Wed, 18 Feb 09:30 AM - 10:00 AM
Trade not Aid u2013 how the only sustainable solution to poverty eradication in the developing world is to break down trade barriers and highlight the positive impact of trade
Uncovering the importance of developing your CSR credentials during a period of increased consumer awareness of social sustainabilityu2022 Ens...continue reading
Wed, 18 Feb 11:00 AM - 11:30 AM
Exploring how carbonate brands can learn from the energy drinks category in managing public and media perceptions, dispelling negativity and gaining consumers
How energy drinks have weathered the storm of media negativity around sugar and ingredients, and how traditional fizzy drinks brands can apply...continue reading
Wed, 18 Feb 11:30 AM - 12:00 PM
The vital importance of consumer education and engagement in order to improve perceptions around the carbonated soft drinks category
Establishing a healthy brand image: Ensuring that your companyu2019s message around carbonates takes into account staggering increase in consu...continue reading
Wed, 18 Feb 12:00 PM - 12:30 PM
The war on sugar: Measuring the brand impact of increased demand for sugar reduction in soft drinks
Exploring the need for companies with a u2018sweetu2019 reputation to challenge consumer perceptions encouraged by the media and governmentsu2...continue reading
Wed, 18 Feb 01:45 PM - 02:15 PM
Packaged water categories with functions and flavours revolutionising the water market
The landscape of premiumisation in the water category, and how this category has evolved to compete effectively with carbonates and juicesu202...continue reading
Wed, 18 Feb 02:15 PM - 02:45 PM
Liquid water enhancers: A new flavouring revolution to compliment health conscious consumers?
Exploring the latest innovation in the beverage aisle: What does this mean for the soft drinks industry in terms of convenience and category d...continue reading
Wed, 18 Feb 02:45 PM - 03:15 PM
The emergence of mid-calorie platforms across soft drinks
Wed, 18 Feb 04:15 PM - 04:45 PM
Examining the rise in different juice drinks and what effect this has had on the soft drinks industry
Natural and local products with provenance: Is this the future of the global juice market?u2022 How the trend towards is healthy and functiona...continue reading
Wed, 18 Feb 04:45 PM - 05:30 PM
PANEL SESSION: Debating the role and future of natural ingredients and artificial sweeteners and how to meet consumer expectations
Establishing if sugar reduction pressures will remain long-term and if adapting your products to natural ingredients is financially viableu202...continue reading
Wed, 18 Feb 05:30 PM - 06:15 PM
Developing constructive relationships with retailers to gain and maintain sales and shelf-space
Exploring the current retail trends in Europe regarding soft drinks: Opportunities online versus on-premiseu2022 How can brand owners successf...continue reading
Thu, 19 Feb 09:00 AM - 10:30 AM
Debating the future of the energy drink category. What implications the recent media scrutiny is having upon the category and what can be done...continue reading
Thu, 19 Feb 11:45 AM - 12:15 PM
Industry pulse: Exploring the opportunities in diversifying soft drinks portfolios to increase consumption and tap into new categories
The Blue Sheep Case study u2013 How to successfully tap into the youth market, and understand the need to stand out to effectively communicate...continue reading
Thu, 19 Feb 12:15 PM - 12:45 PM
Tapping into emerging market potential as a way of overcoming market saturation in developed soft drinks markets
Anyalyzing different markets in order to carve a good and sustainable brand image from point of entryu2022 Realising the potential of emerging...continue reading
Thu, 19 Feb 12:45 PM - 01:15 PM
Considering how packaging can assist in increasing positive consumer perceptions around soft drinks ingredients and health credentials
Evaluating the growing importance of being clear and transparent with label messaging to communicate brand integrity and contents to the healt...continue reading
Thu, 19 Feb 02:15 PM - 02:45 PM
The age of the premium soft drink: How to balance the costs associated with creating a premium brand with the need to remain competitive
Addressing price sensitivity during a period of intense and increasing demand for u2018adultu2019 and premium non-alcoholic drinksu2022 How pr...continue reading
Thu, 19 Feb 02:45 PM - 03:15 PM
Breaking into a crowded market: Opportunities for SMEs to drive innovation and product differentiation
Determining your product niche from conception to ensure product life-span in competitive developed marketsu2022 Developing a USP to use produ...continue reading
Thu, 19 Feb 03:15 PM - 03:45 PM
Assesing the importance of implementing a strong environmental and sustainability initiative into your commercial marketing strategies for soft drinks
Assessing crucial partnerships to power sustainability and the importance of developing relationships that can aid these strategiesu2022 Succe...continue reading
Thu, 19 Feb 04:15 PM - 04:45 PM
Increasing consumer friendly packaging to help ensure sustainable growth
Sales strategy for long term growth in profitable small PET packagesu2022 Execution differences for mature and emerging marketsu2022 Evidence ...continue reading
Thu, 19 Feb 04:45 PM - 05:15 PM
Exploring how social media has changed the playing field for the soft drinks industry, and how brands can continue to use social media channels to their fullest potential
Practical advice on how soft drinks brand owners can get the most out of social media in terms of consumer engagement, brand building and glob...continue reading
Thu, 19 Feb 05:15 PM - 06:00 PM
Assessing social media platforms and how to push your campaign to go u2018viralu2019 at a time where consumers are overloaded with industry campaigns
Using new social media techniques to drive customer activationu2022 How is social media driving a new breed of integrated marketing campaigns ...continue reading

Visitor Ticket Price

480 EURDigital media pack onlyu20ac480 + 19.00% VAT
Two day conference Only
1350 EURTicket
1550 EURTicket
Two day conference + Digital Media Pack
1850 EURTicket
2050 EURTicket

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