"Channel, Choices and Challengers"
The 2019 Chicken Marketing Summit will provide insights on trends and creative solutions for how chicken sales and marketing professionals can effectively and efficiently connect with today’s customers and consumers. A series of essential educational sessions will focus on this year’s theme, “Channels, choices and challengers.”
- Consumer Chicken Consumption Survey reveals answers to new questions about pressing consumer topics
- Supply chain partners panel discussion
- Annual Bill Roenigk Chicken Marketing Golf Tournament
- Panel discussion: Channels, choices and challengers
- Keynote presentation by Clint Rivers with Wayne Farms
Timings7:00 AM - 6:30 PM (General)
Entry FeesPaid Ticket Starts from 1295 USD View Details
Category & TypeConference
Agriculture & Forestry
Animals & Pets
Editions21-23 Jul 2019 44th Edition
Next edition likely in Jul 2020 Interested
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John Atkinsondirector of purchasing and forecasting Columbia, United States
Michael Billingshead of meat procurement Westborough, United States
Kelley Bailie Fechnerchief customer and commercial leadership officer Chicago, United States
Hinda MitchellHinda Mitchell, president, Inspire PR Group Westerville, United States
Joyce Nethvice president, director of audience development and research Chicago Ridge, United States
Schedule & AgendaFilter By
|Sun, 21 Jul||Registration |
|Sun, 21 Jul||Opening reception Networking|
|Mon, 22 Jul||Registration Registration|
|Mon, 22 Jul||Introduction and welcome Opening Ceremony|
|Mon, 22 Jul||Meeting customer needs in a marketplace with rapidly changing demands Keynote|
Some consumers are interested in transparency in how products are made, and others are interested in varied and different product benefits. Non-governmental organizations (NGOs) are also pressuring companies on their concerns whether they be animal welfare, environmental sustainability or eliminating antibiotic use. Rivers will share how Wayne Farms is working with customers to offer them choices and solutions that meet their changing needs.
|Mon, 22 Jul||Global outlook for poultry and meat markets Session|
The African swine fever epidemic in China and Southeast Asia will dramatically reduce pork production in Asia and will increase demand for exports of all meats from other regions. Sherrard will present the latest data and thinking on how much pork production will be impacted by African swine fever, how it will impact global meat trade for the next few years and the implications for marketing chicken.
|Mon, 22 Jul||Grams scramble: Competing for consumers’ protein needs Session|
For chicken, the competition for the center of the plate used to be from the other animals in the barnyard, but now some consumers are looking for and finding their daily grams of protein from other sources. It isn’t just vegans and vegetarians who order soy lattes, veggie burgers and protein bars. Options for those protein grams continue to proliferate across nearly every aisle of the store. Which of these alternative sources of protein have the most staying power, and what should poultry marketers know about them?
|Mon, 22 Jul||Navigating customer choices vs. listening to loud voices Session|
While we often turn to social media as the barometer of what our customers want, does it really match up with what they buy? Our customers have more choices than ever before when it comes to protein; how do the challengers measure up, and what matters to customers?
|Mon, 22 Jul||Panel discussion: Channels, choices and challengers Roundtable|
Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. Nelson and Fechner will engage with the audience in a discussion of how marketers can continue to grow chicken consumption in a protein market with blurring channel distinctions and new center of the plate choices.
|Mon, 22 Jul||Lunch Lunch|
|Mon, 22 Jul||2019 Chicken Consumption Survey: The why behind the buy Session|
For years, chicken has been a top choice among nine of 10 U.S. adults for meals at home and away from home. This year’s survey focuses intensely on what drives consumer purchases of protein for “center of the plate,” including chicken, beef, pork, fish and the new challengers: plant-based alternative proteins. Joyce Neth, vice president, director of audience development and research, WATT Global Media, and Chris DuBois, senior vice president and principal, IRI present survey results, which will be supported with purchase data and trends from IRI and give insights for how chicken can maintain its market share against these alternative proteins.
|Mon, 22 Jul||Marketing to Generation Z moms: Lessons learned from millennials, Generation X Session|
Generation Z consumers are no longer just teenagers — they are now moms too and come to the market with their own unique buying behaviors and meal planning preferences. Empower your teams — whether innovation, product development or marketing teams — with insights and tactics that will allow you to capture the spending of this powerful consumer group.
|Mon, 22 Jul||Building your brand with positive marketing messages Session|
Chicken is the most popular center-of-plate choice on America’s dinner table. It’s nutritious, economical and extremely versatile, since it can be incorporated into recipes for just about everything from country cooking to ethnic dishes. Food, and the act of sharing a meal with family and friends, can evoke positive emotions, so chicken marketers have a lot to work with. Hamilton will discuss why your marketing program should be about communicating positive messages associated with your brand and product, and why your consumer marketing campaigns aren’t the best place to address activists’ concerns.
|Mon, 22 Jul||Global Coalition for Animal Welfare (GCAW): Our priorities Session|
In October of 2018, Aramark, Compass Group, Elior Group, IKEA Food Services, Nestlé, Sodexo and Unilever came together to form the Global Coalition for Animal Welfare. These companies have combined revenue of US$165 billion and serve 3.7 billion customers per day. The Coalition was formed to address the barriers to improving animal welfare in their supply chains and accelerate the development of standards and drive progress. The five priority areas identified by the Coalition are cage-free policies, improved broiler welfare, farmed fish welfare, antimicrobial resistance, transportation and slaughter.
|Mon, 22 Jul||Evening reception Networking|
|Tue, 23 Jul||Registration Registration|
|Tue, 23 Jul||Transparency in an age of activism: How can you get the upper hand? Session|
Radical activism against food and farm companies is on the rise. Intrusive and illegal tactics by extremist groups often play out on social media, placing brands and their suppliers at risk. How can companies be more transparent in telling their stories, and how can that transparency build and maintain consumer trust? New tools and techniques provide opportunities for the food production and farm community to lead the conversation instead of sitting on the sidelines waiting for activism. In this interactive session featuring video and stories from the front lines, attendees will learn how to build resources — affordably and effectively — and how to integrate storytelling and transparency as an operating strategy.
|Tue, 23 Jul||Panel discussion: Supply chain partners Roundtable|
The traditional chicken supply chain channels, food service and retail, aren’t nearly as distinct as they used to be. Consumers are purchasing prepared ready-to-eat meals from grocery stores and convenience stores and getting them delivered to their homes from restaurants. Ready-to-cook chicken products can be ordered for home delivery from the corner grocer or from an e-tailer without brick and mortar stores. Join a discussion of challenges and opportunities for chicken supply chain companies who connect processors with consumers.
|Tue, 23 Jul||Bill Roenigk Chicken Marketing Summit Golf Tournament Networking|
Visitor Ticket Price
|1295 USD||General General attendee (non-member)|
Venue Map & Directions
205 Meeting St, Charleston, SC 29401
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