44th Edition Conference

Chicken Marketing Summit

21 - 23 Jul 2019  New Date Reminder
Belmond Charleston Place, Charleston, USA

About Users 52 Reviews Exhibitors Photos 4 Speakers 11 Travel Deals

"Channel, Choices and Challengers"
The 2019 Chicken Marketing Summit will provide insights on trends and creative solutions for how chicken sales and marketing professionals can effectively and efficiently connect with today’s customers and consumers. A series of essential educational sessions will focus on this year’s theme, “Channels, choices and challengers.”


  • Consumer Chicken Consumption Survey reveals answers to new questions about pressing consumer topics
  • Supply chain partners panel discussion
  • Annual Bill Roenigk Chicken Marketing Golf Tournament
  • Panel discussion: Channels, choices and challengers
  • Keynote presentation by Clint Rivers with Wayne Farms


7:00 AM - 6:30 PM (General)

Entry Fees

Paid Ticket Starts from 1295 USD View Details



Estimated Count

Category & Type

Agriculture & Forestry
Animals & Pets


21 - 23 Jul 2019 44th Edition

Frequency Annual
Next edition likely in Jul 2020

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WATT Global Media USA

Top Rated 17 Total Events / 6 Upcoming Events

User Community [ Users who have shown interest for this Event ]

Muhammad Shabir

Muhammad Shabir

surgical medical instrument at Right Stuff Ind.

Sialkot, Pakistan
Berhanu Tadesse Sori

Berhanu Tadesse Sori

Bachelor's Degree holder at Livestock and Fishery Resources Development

Nekemte, Ethiopia
afolabi oyarinu

afolabi oyarinu

Dallas, United States
Eyoel Teferi

Eyoel Teferi


Denver, United States
Kkubo william

Kkubo william

Milk production at Desbon diaries

Kampala, Uganda



Ibadan, Nigeria


General Manager at Great delight farms & general services

Ibadan, Nigeria

Audience Profile

Managing Director

Audience Spread


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Maria Bailey

Maria Bailey

CEO Florida, United States


chief customer and commercial leadership officer Atlanta, United States
John Atkinson

John Atkinson

director of purchasing and forecasting Columbia, United States
Michael Billings

Michael Billings

head of meat procurement Westborough, United States
Kelley Bailie Fechner

Kelley Bailie Fechner

chief customer and commercial leadership officer Chicago, United States
Hinda Mitchell

Hinda Mitchell

Hinda Mitchell, president, Inspire PR Group Westerville, United States
Joyce Neth

Joyce Neth

vice president, director of audience development and research Chicago Ridge, United States

Schedule & Agenda

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Sun, 21 Jul 02:00 PM - 06:30 PMRegistration
Sun, 21 Jul 05:00 PM - 06:30 PMOpening reception Networking
Mon, 22 Jul 07:00 AM - 02:00 PMRegistration Registration
Mon, 22 Jul 08:00 AM - 08:20 AMIntroduction and welcome Opening Ceremony
Mon, 22 Jul 08:20 AM - 09:00 AMMeeting customer needs in a marketplace with rapidly changing demands Keynote
Some consumers are interested in transparency in how products are made, and others are interested in varied and different product benefits. Non-governmental organizations (NGOs) are also pressuring companies on their concerns whether they be animal welfare, environmental sustainability or eliminating antibiotic use. Rivers will share how Wayne Farms is working with customers to offer them choices and solutions that meet their changing needs.
Mon, 22 Jul 09:00 AM - 09:45 AMGlobal outlook for poultry and meat markets Session
The African swine fever epidemic in China and Southeast Asia will dramatically reduce pork production in Asia and will increase demand for exports of all meats from other regions. Sherrard will present the latest data and thinking on how much pork production will be impacted by African swine fever, how it will impact global meat trade for the next few years and the implications for marketing chicken.
Mon, 22 Jul 10:15 AM - 10:55 AMGrams scramble: Competing for consumers’ protein needs Session
For chicken, the competition for the center of the plate used to be from the other animals in the barnyard, but now some consumers are looking for and finding their daily grams of protein from other sources. It isn’t just vegans and vegetarians who order soy lattes, veggie burgers and protein bars. Options for those protein grams continue to proliferate across nearly every aisle of the store. Which of these alternative sources of protein have the most staying power, and what should poultry marketers know about them?
Mon, 22 Jul 10:55 AM - 11:15 AMNavigating customer choices vs. listening to loud voices Session
While we often turn to social media as the barometer of what our customers want, does it really match up with what they buy? Our customers have more choices than ever before when it comes to protein; how do the challengers measure up, and what matters to customers?
Mon, 22 Jul 11:15 AM - 12:00 PMPanel discussion: Channels, choices and challengers Roundtable
Profitably winning the consumer’s food dollar in the meat category in 2019 and beyond will require new solutions that automate and personalize the marketing of food proteins to consumers. Nelson and Fechner will engage with the audience in a discussion of how marketers can continue to grow chicken consumption in a protein market with blurring channel distinctions and new center of the plate choices.
Mon, 22 Jul 12:00 PM - 01:30 PMLunch Lunch
Mon, 22 Jul 01:30 PM - 02:10 PM2019 Chicken Consumption Survey: The why behind the buy Session
For years, chicken has been a top choice among nine of 10 U.S. adults for meals at home and away from home. This year’s survey focuses intensely on what drives consumer purchases of protein for “center of the plate,” including chicken, beef, pork, fish and the new challengers: plant-based alternative proteins. Joyce Neth, vice president, director of audience development and research, WATT Global Media, and Chris DuBois, senior vice president and principal, IRI present survey results, which will be supported with purchase data and trends from IRI and give insights for how chicken can maintain its market share against these alternative proteins.
Mon, 22 Jul 02:10 PM - 02:50 PMMarketing to Generation Z moms: Lessons learned from millennials, Generation X Session
Generation Z consumers are no longer just teenagers — they are now moms too and come to the market with their own unique buying behaviors and meal planning preferences. Empower your teams — whether innovation, product development or marketing teams — with insights and tactics that will allow you to capture the spending of this powerful consumer group.
Mon, 22 Jul 03:20 PM - 04:00 PMBuilding your brand with positive marketing messages Session
Chicken is the most popular center-of-plate choice on America’s dinner table. It’s nutritious, economical and extremely versatile, since it can be incorporated into recipes for just about everything from country cooking to ethnic dishes. Food, and the act of sharing a meal with family and friends, can evoke positive emotions, so chicken marketers have a lot to work with. Hamilton will discuss why your marketing program should be about communicating positive messages associated with your brand and product, and why your consumer marketing campaigns aren’t the best place to address activists’ concerns.
Mon, 22 Jul 04:00 PM - 04:40 PMGlobal Coalition for Animal Welfare (GCAW): Our priorities Session
In October of 2018, Aramark, Compass Group, Elior Group, IKEA Food Services, Nestlé, Sodexo and Unilever came together to form the Global Coalition for Animal Welfare. These companies have combined revenue of US$165 billion and serve 3.7 billion customers per day. The Coalition was formed to address the barriers to improving animal welfare in their supply chains and accelerate the development of standards and drive progress. The five priority areas identified by the Coalition are cage-free policies, improved broiler welfare, farmed fish welfare, antimicrobial resistance, transportation and slaughter.
Mon, 22 Jul 05:00 PM - 06:30 PMEvening reception Networking
Tue, 23 Jul 07:00 AM - 10:30 AMRegistration Registration
Tue, 23 Jul 08:00 AM - 08:40 AMTransparency in an age of activism: How can you get the upper hand? Session
Radical activism against food and farm companies is on the rise. Intrusive and illegal tactics by extremist groups often play out on social media, placing brands and their suppliers at risk. How can companies be more transparent in telling their stories, and how can that transparency build and maintain consumer trust? New tools and techniques provide opportunities for the food production and farm community to lead the conversation instead of sitting on the sidelines waiting for activism. In this interactive session featuring video and stories from the front lines, attendees will learn how to build resources — affordably and effectively — and how to integrate storytelling and transparency as an operating strategy.
Tue, 23 Jul 08:40 AM - 10:30 AMPanel discussion: Supply chain partners Roundtable
The traditional chicken supply chain channels, food service and retail, aren’t nearly as distinct as they used to be. Consumers are purchasing prepared ready-to-eat meals from grocery stores and convenience stores and getting them delivered to their homes from restaurants. Ready-to-cook chicken products can be ordered for home delivery from the corner grocer or from an e-tailer without brick and mortar stores. Join a discussion of challenges and opportunities for chicken supply chain companies who connect processors with consumers.
Tue, 23 Jul 12:00 PM - 05:00 PMBill Roenigk Chicken Marketing Summit Golf Tournament Networking

Visitor Ticket Price

1295 USDGeneral General attendee (non-member)
32.781004 -79.932532

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Belmond Charleston Place

205 Meeting St, Charleston, SC 29401

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