Reed Exhibitions Alcantara Machado a renounced organizer of trade fairs. The story of Alcantara Machado started in 1956 right after the installation of the first automobile industry in the State of Sao Paulo during the government of President Juscelino Kubitschek. In 1958 Reed Exhibitions Alcantara Machado organised its first trade fair FENIT-National Textile Industry Trade Fair and with that it has got the kick to be a successful organizer.
The implementing of new Covid protocols and the safety and security needs of tourists that were not as important prior. Also the lack of and encouragement of communications between various service providers to work together as teams to ensure distribution of trust worthy information according to the relevant demand. The lack of women empowerment globally despite what they might be able to bring to the table in terms of knowledge and experience.