The barber, blacksmith, butcher, baker and candlestick maker used to have an intimate knowledge their customers. This tacit knowledge got lost in the .. Read more Industrial Revolution. It is now coming back. The world is moving from products and services to subscriptions, favoring access and transformations over ownership and deliverables. McKinsey reports that the subscription ecommerce market has grown by more than 100% per year for past five years. Further, subscription-based companies are growing eight times faster than the S&P 500 Index (17.6% vs. 2.2%), and five times faster than US retail sales (17.6% vs. 3.6%). The advantages to a subscription model are many, including: predictable revenue; collective knowledge of your customers; one-to-one marketing; forecasting for demand and planning more effectively; and breaking down silos and creating a true â€œone-firmâ€ model.
Ronald J. BakerFounder
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