Annual Conference of the German Communication Association Division Digital Communication

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Collection and analysis of data change the way the economy works. But are these changes fundamental enough to have led to the emergence of a new form of capitalism - surveillance capitalism, As human behaviour becomes ever more transparent, what is the importance of trust, Are individuals just an appendage of digital machines, objects of new mechanisms that reward and punish according to the rules of private capital, What is the impact of social cohesion when people become redundant as workers, while their data continue to act as a source of value creation in lucrative new markets trading in predictions of human behaviour, How can we control what we do not yet understand.


09:00 AM-06:00 PM (expected)
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upto 100
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IT & Technology


06 - 08 Nov 2019

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University of Bremen Germany

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