The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, .. Read more the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
David RogersFaculty of Executive Education, Columbia Business School
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16 Oct 2020