17 Mar 2021 • 

How Purposeful Brands Make a Difference in Society


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Mar 2021


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Taking a stand on social issues is not a fad — it’s the new norm. Eighty-three percent of American executives feel an urgency for businesses to .. Read more find solutions to today’s pressing problems, from racial equality and climate change to sexual harassment and Internet security, according to a survey by Porter Novelli. In fact, consumers say that a brand’s association with a social cause or platform positively impacts their overall impression of a brand. , hear how leading brands are playing a proper role in society in an authentic, meaningful and oft-courageous way and embracing the rules of “doing good business” to better connect with consumers’ passions and values. You will learn why purpose-driven brands have a competitive advantage and are more likely to have more loyal customers and employees than organizations that are not purposeful. ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research.

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