Consumer Identity: The Key to Personalize Creative/Content in a Privacy-first World

01 Sep 2020

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Ask a baby boomer what privacy means. Then ask a millennial the same question. Chances are, both are likely to give you a very different answer and comfort level for sharing personal data. Ask consumers of any generation about data sharing in exchange for a desired service. How likely are they to share personal data? In a world where consumers do not see privacy the same way--at different moments of activities, a one-size-fits all personalization approach cannot be effective. Learn how you--the brand--can leverage consent-based consumer identity for precision marketing: serving the right content to the right person in the right place and the right moment.


Starts at 01:00 PM GMT-4:00

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01 Sep 2020 Interested

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