04 - 05 Nov 2020Ended

Mastering the Creative Brief Seminar


Estimated Turnout

upto 100
Based on previous editions


04 - 05 Nov 2020


Not Available
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It’s the job of the client to cope with the change and uncertainty that impacts the briefing they present to you, but it’s hard for them to know .. Read more exactly what they or their internal stakeholders truly want. And it’s the job of the agency or internal Marcom department to understand the ask, inspire the team producing the solution and do it all on brief (whatever that means) on time, and on budget, and profitably. As a facilitator Richard is a fully trained practitioner of the Osborn-Parnes Creative Problem-Solving method of applied creativity and is certified to deliver the FourSight® Thinking Profile assessment to individuals and teams. Richard has facilitated innovation and applied creativity on behalf of the Institute of Communication Agencies, and for the Canadian Marketing Association where he also has served as chair of the Education Committee. Richard also is fully trained in Solution Focus, a well-researched and widely used change and facilitation toolbox. Solution Focus helps organizations, teams and individuals to create shared understanding, clarify desired outcomes, and gets people moving forward. As an independent marketing consultant, he brings insight in consumer and B2B marketing from experience on brands such as Recipe Unlimited (East Side Mario's, Harvey's, Kelsey’s, Milestones & Swiss Chalet), American Express, CAA, CBC, HP, IBM, HSBC, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, TELUS, Ontario Lottery, Scotiabank and SIR Corp (Canyon Creek, Jack Astor’s, Scaddabush).

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Canadian Marketing Association

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