Video represents a critical opportunity for many operators. Video makes up 65% of today's network traffic, and will exceed 90% in 5G networks .. Read more by 2024. Operators know that poor video QoE is the leading driver of network-related churn. The trouble is, fixing quality issues is still a stubbornly difficult task, especially since half of the problems originate outside of operator networks and thus are out of their control. With the COVID-19 pandemic accelerating the use of video, flawless video experiences have become a baseline expectation, especially as 5G comes online. Failure to properly manage QoE will impact operators' ability to capitalize on the opportunity that video presents. Join them as they review the current market trends for OTT video, discuss the key challenges in delivering better video QoE and explore how operators can take advantage of this lucrative service opportunity.
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