22 Oct 2020  • 

The importance of knowing your customers


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22 Oct 2020


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In this webinar, we’ll draw from Digital Commerce 360 data and news reporting to discuss how retailers can avoid the problems that come from .. Read more insufficient knowledge of their customers—as individuals. James Melton is a research analyst at Digital Commerce 360. His main task is to put data in context for readers – in the form of research reports, along with website and magazine stories. A long-time business writer and editor, he started out covering local business in the Detroit area. Greg Brown powers Melissa’s brand management, business-to-business, internet, and email marketing strategies. He is a DMA-certified Marketing Professional and having worked for over 20 years on both the client and agency side, he brings a unique perspective to developing creative, results-oriented marketing programs to acquire and retain customers.

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