Faced with constant data decay, businesses have no choice but rethink their email marketing strategies. How can you achieve clarity from your data .. Read more chaos? Tune in to hear expert opinion and insights on why a winning strategy starts with good-quality data. The lifeblood of email marketing is the quality of data, virtually every campaign metric can be traced back to it. The better the quality of the data, the more likely marketers are to experience higher email open and click-through rates, more conversions, and a higher ROI. Good data quality is about both having the correct data, but also about having a complete picture (and data) too.
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