The global pandemic has moved much of the world online and accelerated the digital retail space. As a result, a clear opportunity has emerged for .. Read more brands to optimize their marketing mix and reach consumers where they are right now. With new consumer purchasing options – such as buy online, pick-up in store – and changing local in-store conditions, retailers need to launch localized offers at scale, targeting shoppers with customized messaging and local store inventory to drive initiatives. ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research.
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