MOSTT Unplugged brings together marketing leaders and professors to help brands accelerate marketing performance and business growth through best in ..
class organizational design transformation. With MMA’s groundbreaking work on this topic, the agenda will focus on how marketing organizations of traditional brands need to adjust, adapt and organize to continue to lead business growth in light of changes in marketing and technology. Over the past two years, MMA’s Marketing Organization Structure Think Tank (MOSTT) has set out to rethink the world of the modern marketing organization; seeking to identify best practices and trends that will help marketers accelerate performance and business growth through organizational design. Back for it's 2nd year, MMA MOSTT UNPLUGGED brings together marketing leaders, experts and academics to discuss and define priorities needed to create the modern marketing organization. The agenda will focus on the successful practices of the modern marketing organization (MMO), including stacks, links and loops; the changing role of the marketer; how to measure performance, tools and technologies that support customer-driven organizations and more. Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities.