Training course on Planning and Managing PR Campaigns

"Promoting organisational effectiveness"
INTRODUCTION This course is a must for any organization aiming to employ Public Relations Campaigns as part of their business operation. Sustained .. Read more public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization. This powerful program will make a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.