The legal requirements for online marketing are confusing, they change as rapidly as the technologies used for them. In particular, around .. Read more behavior-based advertising and the profile formation required for it, many elementary questions are still unanswered, even after the most recent case law of the Federal Supreme Court and the European Court of Justice. In addition, the practical implementation is also challenging, e.g. the design of cookie banners, the use of consent management solutions or the formulation of data protection notices that meet legal requirements and at the same time work in practice.
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