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You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Sure – this will .. Read more vary by topic but what got their attention initially was the description you wrote. Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. Using an active voice and bullet points is great way to do this.
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