Advertising - Risk Data Protection & Co

Advertising is increasingly based on the processing of personal data. Companies, advertising agencies and other service providers in the advertising .. Read more market as well as their consultants must know the data protection regulations in order to be able to use personal data for the planning and implementation of advertising measures in a legally secure manner. The seminar deals with the requirements of data protection law and competition law regulations with an impact on data protection law and presents, taking into account current German and European case law and authority practice, how data-driven forms of advertising can be used in a legally secure manner. The presentation of best practices and handy tips for practice are core components of the seminar.