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04 Nov 2020Ended

How your park can attract a more adult audience from an ageing society

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upto 100
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Based on previous editions

Editions

04 Nov 2020

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Not Available
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Many adults might still think that theme parks and amusement parks are too childish and there’s no need to visit them if they don’t have kids. .. Read more How can we change these assumptions and be able to provide interesting and attractive content for adults and older target groups? Join this webinar to get some valuable insights!. Ville Aarresuo has been working in the Attractions Industry for 20 years in various positions, including operations management, project management and park design. Currently he is the Development Director at Särkänniemi Theme Park located in Tampere, Finland, where he is mainly responsible for strategic and business development, customer content and digitalization. Särkänniemi has always been a pioneer in the development of sustainable tourism. Ville Aarresuo has led this work in recent years when Särkänniemi has built a new responsibility programme that broadly covers various aspects of corporate responsibility.

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