Our virtual events bring the same inspiration, fun and engaging experience the London Business Forum is known for online. You can expect the same mix ..
of great ideas alongside new levels of interaction and engagement, taking full advantage of technology. The ability to influence others to say “Yes” to your requests and to persuade them to change is central to your professional and personal success. Steve Martin will reveal how small changes can make a big difference to your powers of persuasion. Based on decades of research into the psychology of persuasion and featuring the six universal Principles of Persuasion first identified by his co-author and world’s most cited persuasion researcher Dr Robert Cialdini, Steve will offer up plenty of new and intriguing insights into how to be persuasive both inside and outside of your organisation in entirely ethical and sustainable ways. In order to fully participate in this virtual event, you will need a Zoom account, a webcam and microphone. The session will be recorded but will be available only to those who have booked a place on the webinar.
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