Getting started with keyword research and content planning - The growth hub is a single place to access business support for Leicester and .. Read more Leicestershire. Are you a business owner or marketer who would like to understand how to use keywords to improve their website’s Google ranking? If you would, this webinar is a great way to get started. This webinar will set you on the road to successful keyword research and we’ll cover all of the key fundamentals such as understanding the searcher journey, deciphering how search engines translate the semantics of your pages and what co-occurring words and phrases do they expect to find on a page relating to your target keyword. This beginner to intermediate webinar is aimed at those who manage or write content for their business website. You don’t need any technical knowledge to attend, so it’s a great way to get started with keyword research. Growth Hub Advisers and their delivery partners are experts in assessing and diagnosing business need and have a wealth of knowledge of the funding, local and national support programs available to business.
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