14 Oct 2020Ended

Gaining a Competitive Advantage: Using Analytics to Optimize Your Digital Marketing


Estimated Turnout

upto 100
Based on previous editions


14 Oct 2020


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In this webinar, marketing expert and Managing Director of Strategic Precision, Con Menictas, will discuss how you can make better decisions with .. Read more analytically driven marketing. Con will also share insights into how you can deliver value to consumers in your digital marketing campaigns with analytics and machine learning. Con is the Managing Director of Strategic Precision, a market research, advanced analytics and financial data consultancy in Sydney. He focuses on developing bespoke research methods and predictive models for human behaviour, segmentation and develops data mining solutions for big data and loyalty. Combined with unparalleled ease-of-use, Minitab makes it simpler than ever to get deep insights from data. Thousands of businesses and institutions worldwide use Minitab Statistical Software, Companion by Minitab, Minitab Workspace and Quality Trainer to uncover flaws in their processes and improve them. In 2017, Minitab acquired Salford Systems, a leading provider of advanced analytics which delivers a suite of powerful data mining, predictive analytics and modelling capabilities.

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