10times
14 Apr 2021Ended

Customer Situations and Behaviors Drive Market Success

AboutSpeakersExhibitorsReviewsPhotos

Estimated Turnout

upto 100
Delegates
Based on previous editions

Editions

Apr 2021

Frequency

Not Available
Claim event to edit details

In the quest for scale, many providers design their marketing strategies to target a broad buying audience with an optimistic view of the customer .. Read more journey. While this approach will work for some prospects and customers, it is often suboptimal. Gartner research into enterprises’ tech-buying behavior consistently reveals significant differences driven by common customer situations and behaviors. Understanding the most common occurrences can enable improved results, without sacrificing scale. This webinar examines rich customer insights to make the case for this more innovative approach. You also get practical advice on how to use situations and behaviors to refine Account-based Marketing programs.

  • Share your Experience
  • Organizer
Logo Follow Company

Gartner Inc.Top Rated

USA564 Total Events / 52 Upcoming Events143+ Followers

More Events From The Organizer