10times
Conference

International Conference of Marketing on Consumer Experience in Digital Era

10 - 11 Feb 2023 Add To Calendar
IIM Bodh Gaya, Gaya, IndiaGet Directions
AboutFollowers 10ExhibitorsSpeakersReviewsTravel Deals

Humankind is undergoing a transformation of immense magnitude that has inspired researchers and practitioners all around the world to rethink and reinvent the wheel. Conversations around fomites, immunity and wellness have gained more relevance today than ever. There is an increased awareness and appreciation for health and community as consumers train their focus on well-being and actively look for solutions to secure physical health, psychological wellness, and social connections. They .. continue reading understand the impact of consumption on the environment and are appreciative of the businesses that integrate sustainability into their offerings. Younger generations place considerable importance on the issues like waste reduction and management, minimizing the carbon footprint, adopting sustainable packaging solutions, supporting ethical business practices, and protecting human rights. They are willing to adopt a sustainable lifestyle and reconsider their consumption decisions in the light of ethics and sustainability related practices of the businesses. Such tangible shift in consumers' priorities and preferences has acted as a catalyst of new perspectives and prospects for growth across businesses. Marketers too have responded to the new order and realities of business by carefully calibrating the marketing strategies with changed market dynamics and redesigning the consumer experiences in ways more than just one. Since consumers have started relying on the remote, internet-based businesses for a plethora of solutions, marketers are placing a great deal of weight on digital technologies to drive engagement. The traditional touchpoints have received a digital makeover courtesy hybrid customer journeys, growth in online shopping transactions, increased usage of mobile devices, and proliferation of social media platforms. Along with an increased emphasis on e-commerce and digital channels of communication, emergence of new service platforms, hyper-personalization, social commerce, adoption of augmented and virtual reality, analytics and a more conscious, purpose-driven consumer are what characterize the marketing we are witnessing today.


Timings

09:00 AM-06:00 PM (expected)
Not Verified

Entry Fees

Check Official Website

Estimated Turnout

100 - 500
Delegates

Category & Type

Conference
Education & Training

Editions

Feb 2023 Interested


Frequency Newly Listed

Official Links

WebsiteContacts


Report Error
Claim this event

Organizer

Logo
Send Stall Book Request
Queries about the event? Ask Organizer

IIM Bodh Gaya

India2 Total Events

Why to Attend?

Recommended for

Followers [ Users who have shown interest for this Event ] Join Community Invite

Sort By

Add Profile
View More
24.68135684.966458

Venue Map & Directions

map of IIM Bodh Gaya
IIM Bodh Gaya

Indian Institute of Management, Prabandh Vihar, Bodh Gaya, Bihar 824234, India
India

Get Directions

Featured Hotels in Gaya

More Hotels