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"Promoting organisational effectiveness"
The Seminar on International Marketing, organized by the Skills for Africa Training Institute, is an essential workshop designed for professionals looking to enhance their understanding of international business. This event takes place in Nairobi, Kenya, and is held monthly, catering to a diverse audience of approximately 100 participants. The seminar
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provides a comprehensive curriculum that covers the crucial aspects of entering and managing foreign markets, making it particularly beneficial for marketing managers, executives, and operational leaders involved in international operations.
Throughout the five-day course, attendees will engage in a variety of topics crucial for navigating the complexities of international marketing. The first day focuses on the international environment, highlighting the importance of world trade and the role of culture, customs, language, and values in shaping market dynamics. Participants will explore the economic and political environments of key emerging markets, gaining insights into the various types of political risks that may affect their operations. The second day transitions into strategies for identifying global customers across consumer, industrial, and government sectors, emphasizing strategic planning and globalization drivers.
As the seminar progresses, attendees will learn about market entry strategies, including proactive and reactive stimuli, export management, joint ventures, and strategic alliances. The workshop also covers the global marketing mix, discussing the balance between standardization and adaptation of products in diverse markets. The final day is dedicated to International Human Resource Management, equipping participants with the skills necessary to manage cross-border teams effectively.
The seminar is delivered by seasoned trainers with extensive experience in international marketing, ensuring that participants receive high-quality instruction enriched with practical activities, case studies, and group work. Training materials and manuals are provided, and upon successful completion, participants receive a certificate acknowledging their expertise in international marketing. The Skills for Africa Training Institute is committed to facilitating a learning environment tailored to the specific needs of organizations, offering additional arrangements such as accommodation and airport transfers upon request. This event serves as a vital resource for professionals looking to expand their capabilities in the increasingly globalized marketplace.
Throughout the five-day course, attendees will engage in a variety of topics crucial for navigating the complexities of international marketing. The first day focuses on the international environment, highlighting the importance of world trade and the role of culture, customs, language, and values in shaping market dynamics. Participants will explore the economic and political environments of key emerging markets, gaining insights into the various types of political risks that may affect their operations. The second day transitions into strategies for identifying global customers across consumer, industrial, and government sectors, emphasizing strategic planning and globalization drivers.
As the seminar progresses, attendees will learn about market entry strategies, including proactive and reactive stimuli, export management, joint ventures, and strategic alliances. The workshop also covers the global marketing mix, discussing the balance between standardization and adaptation of products in diverse markets. The final day is dedicated to International Human Resource Management, equipping participants with the skills necessary to manage cross-border teams effectively.
The seminar is delivered by seasoned trainers with extensive experience in international marketing, ensuring that participants receive high-quality instruction enriched with practical activities, case studies, and group work. Training materials and manuals are provided, and upon successful completion, participants receive a certificate acknowledging their expertise in international marketing. The Skills for Africa Training Institute is committed to facilitating a learning environment tailored to the specific needs of organizations, offering additional arrangements such as accommodation and airport transfers upon request. This event serves as a vital resource for professionals looking to expand their capabilities in the increasingly globalized marketplace.
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You are heading to the event with 124 people! Who's coming with you?
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Timings09:00 AM-06:00 PM (expected)Not Verified | Entry FeesPaid Ticket Check Official Website |
Estimated Turnout100 Delegates Based on previous editions | Event TypeWorkshop |
EditionsApr 2025 Interested+32 more editions Frequency Monthly | Official LinksWebsiteContacts Report Error Claim this event |
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Organizer Skills for Africa Training Institute Kenya210 Upcoming Events • 2561 Followers | |
-1.28108036.816261 Venue Map & DirectionsSkills for Africa Training Institute Windsor, University Way, Nairobi, Kenya Get Directions | |
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How many people are planning to attend the event?
Skills for Africa Training Institute expects about 100 people to attend the workshop Seminar on International Marketing.
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10 Apr 2023
mukasa florenceVisitor Manager at Fm And Sons United Stores LtdJinja, Uganda
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16 Mar 2024
Hillary BusoloVisitor Lecturer at Alupe UniversityBusia, Kenya
14 Jan 2023
purityVisitor lift at SHANGHAI ENGINEEERING COMPANY (K) LTDNairobi, Kenya
EditionApr 2025
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Venue Map & Directions
Skills for Africa Training Institute
Windsor, University Way, Nairobi, Kenya
Kenya
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