MMA Smarties Unplugged Virtual brings together marketing thought leaders, tech experts, and researchers who will share innovative and creative work ..
designed to benefit tomorrow’s consumers and their changing mindset as we transition to the new normal. We will also feature case studies from SMARTIES winners that celebrates the innovation and ingenuity, as well as examples of those that are pioneering marketing transformation in the relationship between brands and their consumers. At MMA SMARTIES Unplugged Virtual attendees will hear from the trailblazers that are architecting the future of innovation, creative effectiveness and business impact in this new world. Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMO’s, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.