Improving Website Performance Using Google Analytics: Maximise your use of analytics to inform and enhance your digital marketing. Would you like to .. Read more gain a deeper understanding of how to harness its capabilities to improve your website’s performance and enhance your digital marketing strategy? This webinar is a must for business owners and marketing leaders who have Google Analytics installed on their website and want to use it to find ways to improve their website and digital marketing. It’s aimed at beginner to intermediate users, so no specialist technical knowledge is required to attend. Segmenting and filtering to check whether aggregate metrics reflect your target audience’s experience, e.g. is your true’ bounce rate what you think it is?. Confidently use Google Analytics reports to quickly identify areas on your website that can and should be improved, empowering you to take actions to increase the ROI of your marketing and ultimately generate more business.
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