03 Feb 2021  • 

How to Keep Lapsed Donors from Staying Socially Distant


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03 Feb 2021


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Together with Anne Lewis Strategies, Save the Children is doing just that through powerful, AI-backed reactivation modeling that targets these .. Read more valuable lapsed supporters and brings them back into the organization's orbit. In this session, you'll learn how we put this predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships - all while breaking even in just two weeks. Your current list of inactive supporters represents a valuable yet untapped source for growing your email list and donor pool, but only if your reactivation strategy is sound. As the Director of Supporter Experience and Retention at Save the Children US, Karen Barr leads the overall vision and strategy to cultivate and retain supporters and donors - with a particular focus on growing the digital program. Anne Lewis Strategies Executive Vice President Maureen McNally has more than a decade of expertise in cutting-edge digital fundraising and strategy. Prior to her time at Anne Lewis, Maureen led the digital program at Special Olympics, with a focus on fundraising and cultivation across all channels and continents. ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research.

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