Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning .. Read more in 2020 with a refreshed format to guide you through the year ahead. What does it take to build a global brand these days? Hamish has spent the last 9 years trying to get to the bottom of it whilst developing HSBC’s brand, creating campaigns for one of the world’s most famous media plans – Airport Jetbridges – and partnerships around the world, including the last Lions Tour to Australia. Working through the largest brand refresh in the company’s 155 year history, they established a new strategy, purpose and visual identity. Of course Covid-19 has stopped him from being in the room, but he will also share some experiences over the last few months coordinating their global response to the global pandemic. Hamish will share his personal and honest journey of attempting to transform a $20billion global banking brand and some of the successes and the challenges along the way. Whether it’s now relevant for 2021 is a different question .
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