Many things were meant to be left behind in 2020, and that includes the idea of traditional agency reviews. Modern brands are better served to focus .. Read more their efforts on transforming their organizations and partnerships and reframing ideas around what it means to create value. The events of the past year have completely upended what consumers want and need from brands. In this webinar, Andrea Redniss, EVP at MediaLink, will outline how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago. She will also help brands debunk misconceptions about building effective, value-driven agency partnerships in 2020 by addressing questions like: • How CMOs can collaborate earlier in the process with key partners in the executive suite, including procurement • Why and how to reinvent the antiquated auditing process • How to redefine the idea of cost savings (and when it's appropriate to forgo reviews altogether) • What to do before, during, and after a contract is signed • How to use data and technology to fuel the process of transforming agency partnerships. ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research.
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