The Attribution & Analytics Accelerator© is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing .. Read more performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations – real case studies will be supplemented with in-depth discussions led by moderators who know what to ask. The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering of modelers, B2C and B2B marketers, researchers and data scientists will quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. This unapologetically rigorous forum will continue to focus on business outcomes, but the 2020 program will be unique in several ways:.
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