In this webinar, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has .. Read more changed online marketing and the way that Chinese consumers use digital tools for tourism. The webinar will include examples of the most effective approaches to digital marketing and communications used by international tourism brands in China during the height of the crisis, as well as new developments that have been catalyzed by the virus. This includes increased digitalization for tourism booking and management in domestic Chinese tourism, and the significant rise of live streaming for tourism sales and marketing, both inside China and for overseas destinations.
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