Skift Live is the home of Skift's live events including Skift Global Forum, the flagship global conference on the business of travel. One of the most .. Read more dramatic consumer behavior shifts that is expected to come out of this pandemic is a heightened focus on wellness and nature. As seen with an explosion of interest in outdoor recreation and increased emphasis on the science of well-being, the travel industry will be poised to be at the center of this intensified path for health, wellness, and sustainable practices. There are also challenges ahead in defining what wellness actually is, if the most-visited outdoor settings will be able to handle this influx of demand, and what consumers will truly desire as investors and developers work to expand travel’s offering. Join Skift editors as we hear from leaders across wellness hospitality, outdoor travel, biophilic designers and architects, and health professionals who will help drive the industry meet this renewed focus on wellness and the outdoors from travelers.
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