B2B Marketing Strategy Summit

The digital transformation is already a reality for most B2B companies. What does this mean for the marketing of products that require explanation, communication with top target groups or dealing with different trading partners in multi-level sales models? Automation, big data and agile marketing are just a few of the key words that mark the change in B2B marketing and show potential for optimization. Of course, the following applies: not everything that guarantees coverage or sales in B2C can .. continue reading be transferred unchanged to the B2B segment. This makes it all the more important to exchange ideas with other colleagues about what really works, what is just a buzzword and where the limited resources are sensibly allocated. This is exactly where the summit comes in and offers the ideal forum to exchange ideas on specific challenges in B2B marketing and to gain an insight into the transformation processes of large and medium-sized companies.