Don't Panic! Effective Incident Response

We’ll take lessons learned from formalized incident response and show you how to apply those same practices to your organization. We’ll take .. Read more lessons learned from formalized incident response, such as those used by first responders, and show you how to apply those same practices to your organization. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.