The beauty landscape is evolving, online and offline. The rise of social media has democratized expertise and today’s consumer is more likely to .. Read more make a purchase based on a recommendation from a stranger’s Instagram feed. Meanwhile, the role of brick and mortar is changing as beauty sales continue to move online and physical experiences are increasingly about connection, not just transactions. At the forefront of many of these changes is Glossier. Emily Weiss launched the digital-first company in 2014 with a mission to give voice through beauty, and a vision to create a new beauty experience through community and conversation. In just over five years, Glossier has become a billion-dollar cultural force, amassing a customer base that is just as passionate about wearing a Glossier sweatshirt as they are about Boy Brow, the company’s best-selling brow pomade. Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
- Share your Experience