Global Business Influencers are those most senior business people in companies with 50+ employees. They make business decisions worth trillions of .. Read more dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, and travel. Join the Ipsos Global Business Influencers team as they explore the latest data from our GBI survey, at a global and regional level. In this session we will look at how COVID-19 has affected their businesses alongside other key priorities such as ESG (Environment, Social and Governance) strategies, media engagement, and luxury purchases. June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.
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