An organization’s reputation is only as good as its communications strategy. Corporate communications and PR professionals must stay abreast of ..
emerging trends, technologies, and tools to reorient themselves to the changing dynamics of communications with both internal and external stakeholders. And, as organizations continue to be pressured to take a stance on social and political positions which will impact employees, customers, and key stakeholders, the role of a communications professional has transformed into “business strategists.”. Leveraging employees as your greatest asset, to broaden your reach, create positive brand awareness, and build trust -Engaging leadership, aligning thought leadership to company values and goals, and rethinking training -Arming the team to handle disaster response communications and guide the company’s positions on public policy and social issues.