Companies in all industries have shifted to engage and connect with their customers digitally. Vimeo saw a massive surge in business due to COVID-19 .. Read more and needed a way to accommodate the influx of new users. Vimeo built a customer-facing application called “Vimeo OTT” using Heroku, an app-building platform that's part of Salesforce Customer 360, the world's #1 CRM. The application's infrastructure, including subscriptions and payments, is run on Heroku. The application's lead capture and new-user activation is managed from Salesforce Marketing Cloud. Vimeo OTT usage has tripled since COVID-19 hit. With Salesforce Customer 360, Vimeo was able to upscale their infrastructure quickly to accommodate the surge.
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