Building Donor Loyalty: Lessons from Research will explore donor lifetime value, what drives lifetime value, and how best to build longevity in donor ..
relationships. We'll look at learning from the customer retention context and work conducted specifically in our sector. We'll review the impact of factors such as donor satisfaction, donor commitment and trust in the sector/organization. We'll also look at the very practical steps that organizations are taking to build loyalty, and you'll leave with several new ideas to apply to your own professional practice.