Building Donor Loyalty: Lessons from Research


Estimated Turnout

100 - 500
Based on previous editions


Dec 2021
+2 more editions


Next edition likely in Jun 2022
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Building Donor Loyalty: Lessons from Research will explore donor lifetime value, what drives lifetime value, and how best to build longevity in donor .. Read more relationships. We'll look at learning from the customer retention context and work conducted specifically in our sector. We'll review the impact of factors such as donor satisfaction, donor commitment and trust in the sector/organization. We'll also look at the very practical steps that organizations are taking to build loyalty, and you'll leave with several new ideas to apply to your own professional practice.

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Institute for Sustainable Philanthropy

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