So you wonder why your banner ad isnâ€™t getting clicks? Simply defined, Content Marketing is a strategic marketing approach designed to garner .. Read more brand attention by focusing on the creation & distribution of relevant and interesting content aimed at attracting and retaining a defined audience. Or in other words, content marketing is the stuff people WANT to see. As an agency veteran, digital and direct marketing have been a professional passion of Robinâ€™s for over 20 years. Robin has also worked closely with the Canadian Marketing Association for the past 20 years. Originally as the chair of the Direct Marketing Council, Robin has also chaired the Digital Marketing Council, sat on their Board of Directors and currently teaches their Digital Marketing Course. Most recently, Robin has taught the CMA Â½ day Content Marketing Course and is currently a Senior Judge for the annual CMA awards show.
- [ Users who have shown interest for this Event ]
- + Add me as user
- Share your Experience