You can’t develop a plan, or gain consensus, or highlight new experiences or tell brand stories or inspire, motivate or persuade people inside or .. Read more outside your organization without strong writing skills. That’s why the latest Workopolis survey of Canadian employers ranked Communications and Writing as the #1 and #2 most valuable workplace skills. Many people are thrown into this role without the training required to write effectively in a style that is both direct and engaging. It helps participants find a natural, yet compelling writing voice. A lot of people find writing painful – or at a minimum awkward or uncomfortable. Today, writing also shows the ill effects of our texting and social media shorthand habits as this style creeps into our communications. These approaches create an obstacle to forming a connection with your readers.
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