10times
20 - 22 Sep 2021Ended

AUDIENCExSCIENCE

AboutSpeakersExhibitorsReviewsPhotos

Estimated Turnout

upto 100
Delegates
Based on previous editions

Editions

Sep 2021
+1 more edition

Frequency

Annual
Next edition likely in Sep 2022
Claim event to edit details

The pace of disruption to audience analytics was already dizzying, but the COVID-19 pandemic added another dimension. Consumer behaviors shifted .. Read more rapidly and unexpectedly, leaving marketers uncertain about how to deal with their attribution models. What behaviors will stick and which ones will fade? In the quest to quantify marketing results, how do future solutions like virtual IDs fare? The TV ad market is evolving, begging more questions about the future of addressable TV. Many believe that true cross-platform measurement is not only attainable but close at hand. As the tension between data access and privacy protection deepens, how are companies building audiences and developing trust?.

  • Share your Experience
  • Organizer
Logo Follow Company

Advertising Research Foundation

USA26 Total Events / 3 Upcoming Events

More Events From The Organizer